This Omnichannel program, integrating XM, Content Development, Social, Digital & Paid strategies, underpins JOLLY TIME Popcorn’s ambition to become the premier household popcorn brand. We created the core creative concept of “JOLLY TIME News” and transformed it into a proprietary content series with a mission to consistently deliver uplifting news from across the country through social media, paid media, and live events.

The experiential aspect of this involved a 20’x20’ activation footprint, providing free samples of freshly popped JOLLY TIME Popcorn and a microwave bag to take home, with a call-to-action driving consumers to retail. Our XM team captured content, and in-studio production shoots generated months of original content for our editorial calendar, strategically placed across JT’s social and digital channels.