​ THE CHALLENGE
JOLLY TIME Popcorn challenged us with their big ambition: to become the premier household popcorn brand during a time (COVID 19) where families were forced to find moments of joy at home amidst an endless barrage of scary news and headlines. ​ ​

THE SOLUTION
We created “JOLLY TIME News,” a proprietary content platform built around one simple mission: share more happy news alongside happy tastes. Though a high-impact live sampling experience, we drive engagement with our digital content good new property, supported through social and paid content,.​ ​

THE RESULTS
One creative platform connected experience, content and media—giving the brand more ways to show up with optimism while driving trial and engagement at scale.​ 78K CONSUMERS REACHED​ 500K SOCIAL ENGAGEMENTS​ 60M IMPRESSIONS​