Jackson Family Wines tasked us with a bold mission: position La Crema as the unequivocal choice for those ascending in the world, craving a life of elevated luxury. Our response was a strategic blend of content, stories, and tone meticulously aligned with the desired aesthetic, values, and worldview. Our creative team meticulously curated a narrative that unveils La Crema’s origin and its unique vine-to-wine winemaking process, capturing the essence of passion infused into every bottle.