TCL – Jetfuel

THE BEST SEAT IS HOME.

Bringing the best seat in the house home for Super Bowl.

CLIENT
TCL

CORE SERVICES
Experiential Marketing, Sponsorship Activation, Demo, Influencer

THE CHALLENGE
As the Official TV Partner of the NFL, TCL needed to make its large-screen technology feel essential to game day—not through a spec sheet, but through the way fans actually watch together.

THE SOLUTION
The Ultimate Homegating Experience transformed a container into a premium game-day living room centered on TCL’s 98-inch QM9K TV. Fans, creators, athletes, media and partners could sit in, watch and share the experience, while Radio Row appearances, influencer content, social and earned media extended the story across Super Bowl week.

THE RESULTS
TCL turned a product claim into a lived experience, giving audiences a tangible reason to imagine the biggest game—and the best seat—right at home.

ACTIVATION IMPRESSIONS

COMBINED SOCIAL + INFLUENCER IMPRESSIONS

EARNED MEDIA PLACEMENTS

M+

EARNED MEDIA IMPRESSIONS

By making homegating feel bigger, TCL made the screen the centerpiece of Super Bowl fandom.

THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. – THE BEST SEAT IS HOME. –