Kinder’s – Jetfuel

BRING THE HEAT.

Firing up football fandom with The Smokeshow.

CLIENT
Kinder’s

CORE SERVICES
Experiential Marketing, Sampling, Sponsorship Activation

THE CHALLENGE
As title sponsor of the Texas Bowl, Kinder’s needed to turn sponsorship visibility into a game-day experience worthy of both its BBQ authority and passionate college football fans. In a category where placement alone doesn’t prove taste superiority, Kinder’s wanted to earn its place in college football fan rituals everywhere.

THE SOLUTION
Activating at the heart of the Texas Bowl, The Smokeshow made the brand impossible to miss. A high-impact tailgate footprint combined live-fire cooking, brisket sandwiches, hands-on sauce tasting, seating, games and fan engagement—then carried that energy into Kinder’s broader Texas Bowl presence, pairing perfectly with in-game integration, ESPN partnerships, and total game take takeovers.

THE RESULTS
The experience gave fans a full sensory taste of Kinder’s before kickoff, while connecting product trial, sales, sponsorship and community impact in one game-day platform.

POUNDS OF BRISKET

PRODUCTS SOLD

MIN SELLOUT

DONATED TO DEPELCHIN FAMILY CENTER

The Smokeshow turned a title sponsorship into a tailgate fans could see, smell, taste and remember.

Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. – Good Game. Great Flavor. –