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TASTE THE DIFFERENCE

TASTE THE DIFFERENCE

TASTE THE DIFFERENCE

TASTE THE DIFFERENCE

TASTE THE DIFFERENCE

Proving Feastables is the chocolate of choice across college campuses.

CLIENT
Feastables

CORE SERVICES
Sampling, Mobile Tours, Campus Activation, Social Content

THE CHALLENGE:
In the highly-saturated chocolate category, Feastables struggled to go beyond the viral novelty of its namesake and break through to a discerning Gen Z audience.

THE SOLUTION:
The Feastables College Blitz set out to earn a place in the treat rotation through a bold cross-campus taste test. Housed within a high-impact mobile footprint, weserved up blind tastings, engaging supporting experiences and games, along with social content that leveraged MrBeast’s massive influence to drive sharing.

THE RESULTS:
The results were undeniable —95% of students preferred Feastables over competitors – and they weren’t afraid to share it. Harnessing the influence of MrBeast,we turned our students into brand advocates ; amplifying awareness beyond the campus footprint.
0
K
Samples Distributed
0
%
of students correctly identified in a blind taste test
0
%
Preferred Feastables over Competitors

Through a seamless blend of product trial, gamification, and digital engagement, the Feastables College Blitz successfully transformed first-time tasters into lifelong fans—proving that when it comes to chocolate, the next generation chooses Feastables.
Taste the Difference – Taste the Difference – Taste the Difference – Taste the Difference – Taste the Difference – Taste the Difference – Taste the Difference – Taste the Difference –
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