THE CHALLENGE
​As COVID 19 locked the works down in spring of 2020, JetFuel wanted to help. Realizing communities needed easier access to trusted wellness information and services—especially in underserved areas – and our client Walmart was also working to strengthen its role as a local destination for everyday health and wellness, we came together to solve a real human challenge across the nation. ​

THE SOLUTION
A mobile tour initially designed to bring access to information and COVID-19 vaccines evolved into a a long-running activation platform connecting communities with services, information, and screening they need across American health deserts. Supported by strategic brand partners, five custom vehicles and highly trained teams took the program on the road for 26 weeks each year, expanding to new markets, solutions and partners across each pass. ​ ​

THE RESULTS
The program turned experiential marketing into a practical community resource, creating hundreds of thousands of wellness touchpoints while connecting people with services, information and products where they were needed most.​