This dynamic, college-focused campaign set out to establish Feastables as a top-tier challenger in the chocolate space. The Feastables College Blitz brought an interactive, high-energy activation to campuses across the Southeast, engaging students through immersive brand experiences, product trials, and social amplification.

A bold, Feastables-branded vehicle doubled as a mobile billboard, drawing in students to participate in a blind taste test against competitors, play interactive games like Plinko, and sample Feastables chocolate bars firsthand. The challenge? Breaking through a saturated market while creating a real emotional connection with Gen Z consumers.

The results spoke for themselves—95% of students preferred Feastables over competitors, proving its superior taste and clean ingredients. Leveraging MrBeast’s massive influence, the campaign sparked organic social sharing, turning students into brand advocates and amplifying awareness beyond the campus footprint.