THE CHALLENGE​
From the grill to the garden, pool to the playground, the best summer memories start in the backyard. While Walmart offers endless solutions for less, the ability to inspire at shelf is limited to due space and seasonality – resulting in a gap between the emotional and experiential nature of the solutions, and the logistical necessities that come with stocking the products effectively. ​ . It was finally time to As a category both emotional and experiential in nature, yet limited due to scale and seasonality with how its experienced in aisle—but in-store aisles can make it hard for shoppers to picture how individual products come together in real life.​ ​

THE SOLUTION​
It was finally time to reimagine how we look at Seasonal/Outdoor – busting out of the aisle and into real life, with Backyard Escapes. This first-of-its-kind shoppable event series brought multiple supplier brands into curated immersive backyard settings, styled by creators, shared with influencers/VIPs, extended to consumer events, supported by, custom RSVPs, ambassador-led demos, retail tie-ins and content capture..​ ​

THE RESULTS​
The platform let shoppers experience outdoor products the way they are meant to be used: together, in context and in a space that felt both aspirational and achievable.​