As the Official Wine of the NBA, Kendall-Jackson brought sophistication courtside with an unforgettable brand activation during NBA All-Star Weekend in San Francisco 2025. Designed to appeal to both wine lovers and basketball fans, this experience merged the world of sports and wine through bold design, smart sampling, and dynamic content moments.

A custom-built footprint featured a towering wine bottle entrance, a branded bar offering complimentary tastings, and a 360 photo booth surrounded by glowing basketballs—inviting guests into a stylish space where premium wine met slam-dunk energy. A live DJ kept the vibe upbeat while our team handled end-to-end production, ensuring seamless logistics, crowd management, and engagement at every turn.

From start to finish, this activation delivered big league energy and upscale flavor, firmly placing Kendall-Jackson in the cultural center of the NBA experience.