Aussie – Jetfuel

Aussie Experience

How do you introduce the US hospitality trade to the superior quality, taste, and sustainability practices of Australian lamb and beef?

CLIENT
Aussie Beef & Lamb

CORE SERVICES
Live Brand Experience

Aussie, the trade board of Australian lamb and beef ranchers, tasked us with creating an exclusive experience to showcase their products to the US hospitality trade. Our solution was a 3-night culinary and cultural experience hosted at Gravitas in Washington DC. Collaborating with the True Aussie head chef, our team designed an immersive and sensorial True Aussie experience, bringing Aussie Beef and Lamb to life through participatory “Masterclass” tasting journeys. Each evening featured a 4-course meal crafted with hands-on demos and tutorials, infused with the sights, sounds, and smells of Australia.

Evening Events

Social Reach

Restaurant owners, chefs, media & food influencers hosted each night

The events served as content and social currency generators, providing guests with shareable and memorable experiences that amplified True Aussie’s presence and impact within the US hospitality trade.

Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference – Taste the True Aussie Difference –

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Lucky F*ck

Purple Carrot

Feastables

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