Purple Carrot, the purveyor of plant-based perfection, sought to expand its reach and increase new subscriptions. We designed and produced a series of highly efficient and effective content films tailored to the lifestyles of their target consumers. These films showcased the deliciousness and ease of prep while highlighting the journey of healthy ingredients from seed to plate. Shot on location in New York and Los Angeles, the two long-form content pieces illustrated how Purple Carrot meals seamlessly fit into various lifestyles. Leveraged for digital media ad buys, these pieces were also repurposed into smaller units for placement on social media platforms, resulting in increased followers, engagement rates, and new subscribers.