We partnered with Lucky F*ck to create fifty surprise Lucky Moments across Austin, TX, aiming to inspire radical change in the way the world perceives luck. These spontaneous events targeted everyone from random pedestrians to first responders and skaters, gifting them with a variety of prizes such as gift cards, concert tickets, pickleball sets, sporting gear, and tech gadgets. Each Lucky Moment was designed to not only delight recipients but also to encourage a ripple effect of positivity and generosity within the community.