We were tasked with a dynamic mission: bring the essence of C4 Energy to life through an immersive “Ignite Your Fire” experiential tour. Our goal was to drive awareness and trial at strategically chosen times and places, crafting experiences that embodied the core attributes of C4 Energy. Our team executed the “Ignite Your Fire” Experience with simultaneous activations across Texas, New York, Ohio, Florida, Arizona, California, Chicago, and beyond.

Our field teams engaged consumers at grassroots and professional sports events, street fairs, concerts, and more, connecting the brand with individuals eager for both physical energy and mental vitality. We distributed hundreds of thousands of ice-cold C4 Energy cans, creating inspiring and unique brand experiences. A standout activity allowed guests to create their own C4 hype reel using sports equipment props and a one-touch digital video system, encapsulating their active lifestyles. These videos were also entered into a contest where a lucky winner received a $1,000 grant to help ignite their fire.