With a growing backlash against a photoshopped, fake world, people are seeking real, spontaneous experiences to connect with friends and family. Fujifilm’s INSTAX is the perfect product for sharing these authentic moments, creating real memories that allow deeper connections. JetFuel responded by creating two glass truck INSTAX showrooms that engaged consumers and encouraged INSTAX play. These mobile showrooms offered demos, trials, photo-taking opportunities, and event-relevant selfie stations, all designed to inspire and capture genuine interactions.