Walmart’s “Someday Starts Today” tour aimed to revolutionize customers’ approach to health, nutrition, and well-being over an 8-week journey. Partnering with sponsors, we introduced consumers to a world of wellness possibilities, promoting Walmart as a wellness hub offering a vast array of health and wellness products. Our pilot program delivered success for Walmart and participating suppliers through strategic sampling, demos, and engagement initiatives. The immersive wellness experience featured two custom-designed pod containers, where customers explored the theme of health, nutrition, and well-being, emphasizing that “Someday Starts Today” at Walmart.