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Local Flavor

Local Flavor

Local Flavor

Local Flavor

Local Flavor

How can a new concept restaurant become the premier wings purveyor in America while deeply connecting with each community they operate in?

CLIENT
Hoots Righteous Wings

CORE SERVICES
Live Brand Experiences, Content Creation, Social Media

ADDITIONAL TACTICS
Performance Media, Influencers, Shopper Marketing

As a new concept restaurant from Hooters, Hoots Righteous Wings aimed to become the premier wings purveyor in America by building authentic connections with each community. For the Atlanta launch, our mission was to showcase their local family farm chickens, freshest ingredients, and true community connections. We developed a hyper-local “Righteous Moments” story, highlighting local heroes in the ATL area and demonstrating how Righteous Wings satisfies their appetite. Our team created a content mini-series featuring prominent personalities in the Atlanta community, complemented by mouth-watering culinary photography of Hoot’s wings shot both in the restaurant and at iconic Atlanta locations.

The stories and content inspired ATL to make Hoots the new hot spot for wings and good times. The content was leveraged on Instagram and Facebook, supported by hyper-local targeted digital ads and guerrilla street marketing.

WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY – WINGS & COMMUNITY –