THE CHALLENGE
SodaStream needed to introduce Bubly Drops in a way that went beyond a standard taste test—driving discovery while giving consumers a reason to share their flavor experience.​ ​

THE SOLUTION
We built a colorful, eco-conscious mobile SodaStream bar where guests worked with brand baristas to create personalized SodaStream x Bubly drinks. Video concierges then helped turn each flavor discovery into custom social content, while high-value coupons connected the experience directly to purchase.​ ​

THE RESULTS
The tour made product education participatory, giving new users a first taste of Bubly Drops while generating personal, shareable moments across events, high-traffic locations and retail stops.​