THE CHALLENGE
ZenWTR, a hydration brand differentiated through its unique committed to the environment, needed to drive high-volume trial, while illuminating its sustainability efforts to make consumers see each sip as a step towards change – a complex story that needed to be told in a simple and memorable way.

THE SOLUTION
We launched a mobile tour with a mission: a 14-week journey across the Northeast using a 26-foot sampling truck as a moving platform for product discovery. Brand Ambassadors paired chilled samples with simple education around ZenWTR’s use of recycled ocean-bound plastic, while local product seeding extended the message into surrounding communities.​ ​

THE RESULTS
The tour connected refreshment with purpose, giving tens of thousands of consumers a firsthand product experience while reinforcing the brand’s commitment to reducing plastic waste.