In the spring of 2020, as COVID-19 locked down the world and put millions of lives at risk, we asked “How can JetFuel Studio make a difference?” Our answer: apply our experiential activation and digital marketing experience to bring vital Wellness knowledge, experiences, and services – including Flu immunizations, COVID-19 vaccinations, health screenings, and vision testing. After a preliminary review of possible partners, bolstered by customer research to refine our thinking, we engaged with the Health & Wellness team at Walmart. They quickly understood the value to communities across the country, and how it aligned with their mission to be a wellness center for the communities they serve, with a focus on providing access to those who are underserved.